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Sipsmith’s tour of U.S. food festivals took the brand straight to chatty epicureans, inspiring them to Smith Their G&Ts. 

Creative, Experiential, Creative, Strategy, Sponsorship

In order to firmly establish Sipsmith as the benchmark for classic, quality gin, we brought the brand to the forefront of a strategically targeted audience of chatty epicureans.

The ‘Smith Your G&T’ experience travelled to craft and food festivals across five U.S. markets, converting festival attendees into GINthusiasts, encouraging them to share their new discovery with friends. 

At each festival, attendees created personalised G&T’s, choosing from a variety of Fever Tree Tonics, topping their tipple with preferred garnishes and naming their creation to share on social channels.

Results

+113

k

sippers reached

+330

k

social impressions

6

festivals sponsored

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