Re-launching Opihr’s World Adventure Cocktail Competition to build long term bartender brand advocacy
Design, Content, Identity, Advertising, Toolkit, Creative, Digital, Strategy, Campaign
Re-launching Opihr’s World Adventure Cocktail Competition to build long term bartender brand advocacy
Design, Content, Identity, Advertising, Toolkit, Creative, Digital, Strategy, Campaign
Results
+96%
increase in entries post re-launch
2,800
engagements with creative launch content
8
core participating markets
“I can make anyone a cocktail. But to sell one I have to love it and I love Opihr” – Salvo Calvo, Netherlands
“Mind-blowing activities in Istanbul … 10/10 from me!” Simone Caporale, Final Judge