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Reminding trade why Midori’s cult-classic brand is still so popular

Creative, Experiential, Trade

Midori

Midori’s Moshi Moshi campaign was activated through a stand build in a compact 3m by 3m exhibition space at leading trade event, Imbibe Live.

Mirroring the Japanese trend of draught cocktails, we used a draught system for sampling the Tokyo Fizz cocktail, the Midori signature serve.

A focal point on the stand was a GIF booth in the style of a Japanese phone box to encourage social sharing via Facebook with a competition to win Midori bar tools. This interactivity meant Midori’s stand was one of the busiest at Imbibe Live.

Midori

Results

1,625

samples over 2 days

250

GIFs taken

217

sales leads captured

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