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Taking bartenders from behind the bar and teaching them new craft-based skills

Creative, Strategy, Trade, Campaign

The Makers

The Makers’ workshops celebrate craft through giving bartenders the space and time to develop skills they would otherwise not have the opportunity to learn. We hosted these events centred around a ‘material’ that is the foundation of a particular craft with a natural link to Maker’s Mark. These four key materials were: Paper, Wood, Wax and Wheat.

The sessions introduced the history of Maker’s Mark, followed by a tasting, demonstration and craft making session with an expert in the field, finishing with guidance on how the bartenders could take what they had learnt back to the bar.

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