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Quite literally singing the praises of the unique single malt during the busy holiday period

Advertising, Trade, Campaign, Experiential

Laphroaig

Over the course of four years, Laphroaig has collected thousands of opinions as part of the #OpinionsWelcome campaign. To celebrate this and give more people the opportunity to try the polarising liquid for the first time, White Label put together a Scottish operatic choir to adapt brand new opinions into classic holiday carols.

The Laphroaig Choir was assembled in four weeks and hit the road in their own branded tour bus, driving across the East Coast and Mid-West to perform the new carols in bars, liquor shops and busy street corners.

Laphroaig

Results

3.3

m

impressions for
the branded vehicle

3,600

samples across
24 events

96,000

video views

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