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Launching Krug’s ‘From Forest to Fork’ book straight to their targeted consumer

Creative, Content, Experiential, PR, Strategy, Campaign, Trade

Krug

For the launch of Krug’s latest book ‘From forest to fork’, we partnered with Country and Townhouse to hand-deliver 9,500 copies to the doors of their target consumer.

To raise further awareness, we invited a select group of press to embark on a champagne-fueled ‘forest to fork’ experience, foraging for mushrooms with our resident mycologist, James Wood and Michelin star chef Glynn Purnell.

Guests were then chauffeured to Glynn’s restaurant ‘Purnell’s’ for a bespoke mushroom-inspired five course menu, pairing each dish with one of three Krug champagnes.

Krug

Results

9,500

From ‘forest to fork’ books hand-delivered to Krug’s target consumer

10

confirmed coverage leads

32+

social media posts from journalists on the day of the event

Krug
Krug
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