Launching Krug’s ‘From Forest to Fork’ book straight to their targeted consumer
Creative, Content, Experiential, PR, Strategy, Campaign, Trade
Launching Krug’s ‘From Forest to Fork’ book straight to their targeted consumer
Creative, Content, Experiential, PR, Strategy, Campaign, Trade
Results
9,500
From ‘forest to fork’ books hand-delivered to Krug’s target consumer
10
confirmed coverage leads
32+
social media posts from journalists on the day of the event