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Introducing Krug Krates for the rough-luxe experience

 

Creative, Strategy, Content, Experiential

Krug

Krug Krates is a modular super luxe pop-up that partnered with different high profile chefs and collaborators to create a series of Krug moments in unexpected places.

Allowing consumers to enjoy their very own private Krug experience in some of London’s most iconic locations, each activation involved a series of dishes cooked on site and paired with a glass of Krug to deliver a luxury take on the pop-up, street food movement.

Krug

Results

3.8

m

social reach

20

%

sales uplift

Sold out

experiences programme

Krug-Workshop
Krug
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