pic

Jim Beam brings Bourbon Legends to life

Creative, Experiential, Strategy, Trade

Jim Beam- Bourbon Legends

Bourbon Legends toured four European cities during 2016-17 bringing Beam Suntory’s small batch Bourbons to life under one roof, with Jim Beam White at the very heart of the activation.

Through a pop-up distillery experience, attendees learnt about the barrel and ageing process in the cooperage, sampled small batch exclusives in the rack house and were told about the legendary personalities behind the brands in the ‘Hall of Fame’, before finishing up in the Bourbon Legends Bar.

Jim Beam- Bourbon Legends

Results

10,000

serves

2.5

m

media reach

75

on-trade listings

Auchentoshan
All Projects