Bringing Dom Pérignon to their target consumer through a unique brand experience

Creative, Experiential, Design

Dom Pérignon asked us to create a branded space within a small wine cellar at Mayfair’s Bagatelle.

The installation was an opportunity to give the brand great visibility and encourage champagne sales to Bagatelle’s guests. 

We designed a bespoke cabinet as a focal point that consumers could catch a glimpse of as they descended the stairs to the cellar. It included a feature display to show off the key SKUs and accommodate the different bottle sizes, as well as the trademark luminescent green lighting typical of Dom Pérignon.

The cabinet also included a reveal moment with a secret drawer containing glasses for an intimate champagne tasting. 

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