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Doing things differently with Auchentoshan’s New Malt Order

Creative, Strategy, Campaign, NPD, Trade

Auchentoshan

The New Malt Order invites 12 of the most influential global bartenders to Glasgow, the home of Auchentoshan, and gives them the training, knowledge and expertise required to blend a new expression for the brand.

The result? The Bartender’s Malt, made by bartenders for bartenders, to be released in key markets the following year.

Launched in 2016 with bartenders from across the UK, USA, Germany, Sweden and Canada, each year 12 new members are selected from a global competition to join this elite movement and head to Glasgow to create the next new blend.

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